Moor Hall
Our qualifications are based on six key competencies -
- research and analysis
- planning
- brand management
- implementing marketing programmes
- managing marketing people
- measuring the effectiveness of marketing.
Our syllabus is based on detailed research and constant feedback from employers, industry leaders and academics all of whom have informed us of the very skills and knowledge that they need from marketing professionals at different stages of their career. Consequently, our qualifications are not dry and academic - instead, they focus heavily on the practical and everyday skills that you need to shine in the workplace.
For more detailed information on our marketing qualifications click here (opens in new window)
The Chartered Institute of Marketing Information:
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